The Spanish phone service Telefónica yesterday introduced “Aura” at MWC (Mobile World Congress). Aura is an Intelligence-Powered Digital Assisstant. Reportedly, they are planning to work with Cortana.
It is even promised to enhance the way customers interact with Telefónica and manage their digital life with the company.
At first, Aura will be released in Argentina, Brazil, Chile, Germany, Spain and the United Kingdom. It will be a downloadable app but giants like Facebook, Google and Microsoft are ready to integrate it with their existing services.
Users will be able to interact with Aura by asking about their bill, their contract, data usage, etc.
In coming months, Aura will be integrated with Google Assistant and with Cortana by 2019.
Gurpreet Singh Pall, VP, Bing and Cortana Products Global Ecosystem said:
We share Telefonica’s vision about how Artificial Intelligence can help to create a revolutionary end-user experience and are very excited that Telefonica are using Microsoft AI capabilities for Aura and their digital transformation journey,”
To get more information related to Telefónica and Aura, read here.
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