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According to the recent news, Microsoft has introduced the Universal Windows Platform (UWP) with Windows 10. This will provide a common app platform for various devices that run Windows 10. The UWP offers a vast field for the developers. A guaranteed core API across devices that allows developers to create a single app package that can be installed on a wide range of devices. Apple is planning to follow Microsoft’s footsteps. Apple wants to create a unified app platform that will allow developers to target iOS and macOS devices. Tech-moguls and techies are excited as hell as Apple plans on designing one-user-experience.

Developers can write a single application that works with a touchscreen or mouse and trackpad depending on whether it’s running on the iPhone and iPad or on Mac. Apple is enthusiastic about planning to work out this new platform as part of next fall’s major iOS and macOS updates.

This project is codenamed “Marzipan” and is expected to be announced at its annual developers’ conference WWDC next year.

It will be fascinating to witness how Apple markets this approach when it releases this new platform next year.

You may call it an irony but Apple’s CEO Tim Cook is not a fan of unified app models. He once said, “You can converge a toaster and a refrigerator, but those things are probably not going to be pleasing to the user.” Apple’s SVP of software engineering once said combining iOS and macOS will be “a compromise.”


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